Business | Brianna

Business and Innovation

Turning Ideas into Impact

My passion for business and innovation comes alive in the projects I lead. From designing award-winning apps to managing student-run companies, I seek to innovate with purpose. These experiences not only sharpened my analytical and organizational skills but also connected me to Hong Kong’s dynamic technology and finance community.

Additionally, I am deeply fascinated with economics, especially in game theory and development economics. This academic passion was recognized through my admission to the prestigious John Locke Institute Philosophy, Politics and Economics Summer School in Singapore, an invitation after a competitive global application process.

Business / Innovation

Led the successful product launch of a fluffy fleece jacket, driving $20,000+ in revenue and cultivating an online community with 17,000+ engagements.

Recognized with top company awards for Best Marketing Strategy, Product, and Sales for superior market positioning and execution.

Fostered a high-performance culture by overseeing all human resources, streamlining administration, and championing initiatives that significantly boosted team morale.
Orchestrated the financial and investment strategy for a simulated company, optimizing resource allocation and growth projections.

Spearheaded the development of a food waste reduction application targeting Sustainable Development Goal 11 (Sustainable cities and communities), leveraging direct mentorship from J.P. Morgan technologists to guide the product vision.

Championed our initiative a final pitch to expert judges, persuasively articulating our app during a rigorous Q&A session.

Secured the People's Choice Award from a panel of Hong Kong finance and technology leaders, validating market appeal and presentation impact.
Created an AI-powered platform to empower financially-constrained SMEs and marginalized job seekers, promoting economic equity.

Diagnosed key market barriers by conducting SWOT analyses and applying Porter's Five Forces, identifying operational inefficiencies and intense competition as primary growth obstacles.

Translated business management theory into technical features, designing a task-assignment tool to fix role misalignment and AI modules for product differentiation to overcome competitive barriers.

Engineered a comprehensive solution featuring AI job matching, personalized financial education, and supply chain optimization to mobilize resources efficiently for underserved businesses.

Validated the core principle that innovative technology requires strong management frameworks, like strategic analysis and operational design, to achieve tangible, equitable impact.
DGS Metaverse is an innovative cross-club project designed to host a virtual bazaar. The platform gamified the school's facilities, providing an inclusive, digital storefront for the annual Homecoming/Mini Bazaar.

This initiative served a dual purpose: it complemented the physical event and created a new fundraising channel for attendees who could not be there in person.

Held specific responsibility for the project's finances, successfully handling all aspects of revenue collection.
Shadowed the Director of the Hong Kong branch, gaining direct exposure to the executive leadership of a globally recognized firm with operations in New York, London, Belgium, Los Angeles, Tokyo etc.

Analyzed the firm's international operational strategies, focusing on how it maintains efficiency and cohesion across diverse markets.

Gained key insights into global team management.

Conducted independent research on best practices for managing international teams, connecting academic theory with the observed, real-world strategies of a leading global player.
Co-founded "FiberForce," a self-designed B2B company proposing to convert fast-fashion textile waste into reinforced concrete for international markets.

Crafted a comprehensive global market strategy, including a full business model, financial plan, project timeline, and competitor analysis etc.

Engineered a resilient international supply chain, mapping connections from fabric waste suppliers to B2B construction clients and selecting optimal export ports.

Developed a risk-mitigated financial model, structuring local revenue streams to maintain stability against EU demand shifts caused by geopolitics or climate.

Optimized global operational strategy by analyzing factory locations to minimize costs and formulating a dynamic pricing model to maximize revenue.

Formulated a strategic market-entry plan to secure EU contracts by leveraging their strict sustainability standards as a competitive advantage.

Solidified a passion for global business through analyzing international trade dynamics, regulatory landscapes, and the strategic puzzle of interconnected global operations.
Acted as Team Leader

Provided pro-bono consulting for an early-stage startup, developing and delivering actionable marketing strategies and financial plans to address real-world business challenges.

Received direct mentorship from senior business leaders at the Hong Kong Science & Technology Parks Corporation (HKSTP), refining business models and pitch strategies.

Pitched innovative business solutions to a panel of expert judges, effectively communicating strategic recommendations and defending their viability.

Solidified a long-term dedication to technology entrepreneurship by immersing in the entire startup process, from strategic consulting and financial planning to pitching for expert validation.
Recruited and educated 50+ students on Fintech concepts, with a specialized focus on the application of data science in financial markets.

Designed and organized regular educational meetings to cultivate members' interest and build foundational knowledge in emerging financial technologies.

Provided direct mentorship to members, guiding their exploration and development within the Fintech field.

Served as a committee leader for the school's Metaverse with a fundraising initiative, contributing to the strategic integration of technology and digital community engagement.